Where is Mark? What is Student-to-Business?

So with Marketing Mark (we have a DBA Mark too) off to Houston, TX to Microsoft’s worldwide partner event I decided to jump on the blog and tap away in his absence. I’m sure he won’t mind. In case you’re wondering why Marketing Mark would attend it is because we have partnered with Microsoft on their Student-to-Business community initiative.

The S2B program is program is designed to connect Microsoft partners and customers with qualified students for
entry-level and internship positions. Experience is powering their job site portal which directly connects job seekers with information technology (IT) career opportunities. Through our network, Microsoft's 10,000 partner companies can post jobs or internships and find personnel entry level talent.

So very cool in my opinion! Why you ask? Because talent communities are the next generation of recruitment (again…in my opinion).

Recruitment has evolved from newspaper listings to online posts and now everyone is in agreement we need more. The way I see it, building a loyal community of prospective candidates that interact with and offer by offering them more value (in S2Bs case it’s free software and more) than just your job lists so that you build a rapport and a mutual understanding of who you are as a company and establish relationships with prospects who are the best fit for your organization. This costs more money upfront but I believe this pays for itself many times over in employee productivity and retention….