I was reading a marketing article today about how to make your brand stand out and it occurred to me that this applies directly to employment branding too. Basically if you swap out your logo on a job posting, replace it with your competitor's and you can't tell the difference, you have a problem! That means your job/company description is so generic that you haven't given the jobseeker any particular reason why they should pursue an opportunity with your organization.
We recently conducted a survey with Millennials to find out what they liked and didn't like about job postings. Most told us that job descriptions focused on qualifications and requirements - what companies want from applicants - and not enough on how the candidate benefits from working there - training, professional development, new skills etc.
Is it time to change the content of the traditional job description?
Download the findings and tips.
Photo by IaRuth
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